Five years after planting the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand in Toronto and beyond – with a refreshing style update and a new design system for the 2018-19 Season Tickets that framed Toronto’s intense basketball culture with its’ diverse neighbourhoods and iconic local landmarks.

Not saying the Season Creative was responsible for their success, but the Raptors did win the 2019 NBA Championship. Soooo… not NOT saying it, either… Go Raptors Go! (This project received a Clio Award.)