The Toronto Marlies are the AHL affiliate of the NHL Toronto Maple Leafs. Though technically founded in 1978, the Marlies are steeped in the history and traditions of both the Leafs and the teams' previous incarnation, the Toronto Marlboroughs Athletic Club.
I was tasked with crafting the Toronto Marlies 2016 season creative, integrating the teams' heritage with a fresh approach indicative of an organization dedicated to developing young players into NHL-ready talent.
Let's Go Marlies!
Logos and brand identities for clients in a variety of industries.
With all the buzz around natural ingredients and Beeswax Lip Balm, X3 Labs engaged me to develop the brand identity and packaging for their new product range which includes Beehive All Natural Beeswax Lip Balm, Beehive Burst Naturally Flavoured Beeswax Lip Balms and Honey Burst and Coconut Burst Premium Lip Balms with Organic Manuka Honey and Pure Coconut Oil.
This mom-and-pop start-up offers an alternative to mainstream children's tees that are fun, fashionable and, well – adorable – if I do say so myself.
Since it's launch, Jarhead has managed all of Huddy Buddy's design and marketing, from the cute logo to the packaging, promotional materials and website. Actually, I even designed all the t-shirts.
To be clear – and not at all modest – Huddy Buddy (the kid) is my first born son, and Huddy Buddy (the business) is my wife's fifth child. So, uh, you should shop there.
Since 2013, I have been involved in creating menus and promo materials for Maple Leaf Sports' acclaimed Real Sports Bar & Grill — rated the top sports bar in North America by ESPN.
Projects have included in-house and digital promotions supported by table cards, in-bar digital displays, Partner promotions, web banners and social media messaging, as well as a complete overhaul and redesign of the food and beverage menus for both the Toronto and Ottawa locations.
Now, who wants some beer and wings?
Bubble gum, bubble gum, in a dish, how many flavors do you wish?
With more than 70% of the world's gumballs coming from Concord Confections, you'd expect the product range to be vast and varied.
With quirky typography and a vibrant, bubble-gum inspired color palette, I was asked to create an extensive product catalog for the vending market. Leveraging the popularity of the renewed Dubble Bubble brand, I designed more than 30 different branded cards to be placed in vending machines throughout Canada and the United States.
Infographics make a lot of data easy to read at a glance. RBC Insurance, in association with BlueSky Communications, asked me to develop a series of infographics to make sense of the data associated with a variety of insurance products. oth were produced in English and French, and were distributed digitally to coincide with new insurance product press releases.
With a clunky name and a clunkier logo, Independent Living Resources for the DeafBlind in Ontario was ready for a change. Through my association with BlueSky Communications, Jarhead was approached to rename and rebrand this unique not-for-profit organization.
Through its supported living arrangements, trained intervention, work experience and other specialized support services, DeafBlind Ontario Services has become the "eyes and ears" for each of its residents, allowing them to live independently.
My decade-old relationship with Bell's small-to-medium business division has allowed me to develop hundreds of sales and collateral documents – free-standing inserts and direct-mailers, HTML email announcements, interactive product demos and e-vites – featuring Bell's famous spokesbeavers, Frank and Gordon (and their french counterparts, Jules et Bertrand).
In mid-2008, I was entrusted with helping transform Bell's identity to their new brand platform and have successfully integrated the new brand into all of Bell's SMB collateral and e-marketing, as well as creating collateral and original print advertising for Bell Mobility and Enterprise, in both English and French.