Toronto Raptors

Five years after planting the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand, creating a refreshed identity, ticketing system and campaign that framed Toronto’s iconic landmarks and diverse neighbourhoods within the city’s intense basketball culture.

The North claimed its first victory — crowning the Raptors the 2019 NBA Champions! Now I’m not saying the design had anything to do with their run at the Chip, but I’m not not saying it either. (Also, this project won a Clio Award.)

ART DIRECTION | CONCEPT DEVELOPMENT | DESIGN | ILLUSTRATION