Toronto Raptors

Five years after they planted the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand – creating an identity and ticketing system that framed Toronto’s iconic landmarks and diverse neighbourhoods within the city’s intense basketball culture.

And the North claimed victory – crowning the Raptors the 2019 NBA Champions! (Also, this project won a Clio Award.)

ART DIRECTION | CONCEPT DEVELOPMENT | DESIGN | ILLUSTRATION