Gift Cards

What do you buy for the hard-to-buy-for? Gift cards, of course. With designs for nearly every season, reason, and life event, the card rack was stacked. Introducing separate visual systems for Cineplex and The Rec Room helped to create a recognizable style for each brand, allowing the overall number of designs to be reduced for efficiency.

ART DIRECTION | VISUAL SYSTEMS | DESIGN | ILLUSTRATION

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