On the milestone of their 50th Anniversary, The Leo Baeck Day School engaged me for a complete rebrand. The new logo mark was created as a launchpad for a totally fresh look and feel to honour the schools’ past and lead them in to the future.

Inspired by fifty years of Reform JewishEducation and a community of thousands, the fully bespoke logo mark, icons, patterns, customized typeface, and a bright and refreshed colour palette offer a modern-yet-retro, contemporary-yet-classic brand identity to carry Leo Baeck through its’ next half-century.