Jarhead - A design studio.
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Toronto Raptors 2018-19

Five years after they planted the flag that brought the underdog Toronto Raptors to the forefront of the NBA, I was tasked with reinvigorating the We The North brand in Toronto and throughout the league – creating an identity and ticketing system that framed Toronto’s iconic landmarks and diverse neighbourhoods within the city’s intense basketball culture.

And the North has spoken – crowning the Raptors the 2019 NBA Champions. Go Raps! (Also, this project won a Clio Award.)

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