This now-retired mom-and-pop start-up offered an alternative to mainstream children's tees that were fun, fashionable and, well – adorable – if I do say so myself.

From the initial concept, I managed all of Huddy Buddy's design and marketing, from logo and packaging, to promo materials and website. Actually, I even designed all the t-shirts. To be totally transparent – and not at all modest – Huddy Buddy (the kid) is my first born, and Huddy Buddy (the business) was my wife's fifth child.