National Popcorn Day

Every January, Canada’s largest theatre-chain celebrates everyone’s favourite movie snack by handing out thousands of free bags of fresh, hot, buttery popcorn.

With whimsical, cut-paper style illustrations and a custom typeface to match, this annual campaign puts popcorn at the heart of iconic movie moments. Intended to engage and delight theatre-goers and movie fans alike, we put popcorn in the spotlight. Because when it comes to movies, Popcorn is the Real Star.

ART DIRECTION | CONCEPT DEVELOPMENT | DESIGN | ILLUSTRATION