Canada’s largest theatre-chain celebrates everyone’s favourite movie snack every January, distributing thousands of free bags of fresh, hot, buttery popcorn on National Popcorn Day.

With whimsical, cut-paper style illustrations and a custom typeface to match, this annual campaign places popcorn at the heart of iconic movie moments. Intended to engage and delight theatre-goers and movie fans alike, we put popcorn in the spotlight.

Because when it comes to movies, Popcorn is the Real Star.