SENIOR ART DIRECTION & DESIGN Jarred Katz
COPYWRITING Mardi Morrison
PHOTOGRAPHY & VIDEO Andrew Grinton
EXECUTIVE DIRECTOR, CREATIVE Mike Lucas
CINEPLEX PACKAGING
Perfect Pairs — Popcorn Bags and Soda Cup Redesign
Inspired by movie sidekicks, buddies, and the all-time greatest movie couples, Perfect Pairs likens the combo of movies and popcorn (and popcorn and a drink) to pairings that are unquestionably better together. Imagine Thelma without Louise or Harry without Lloyd? Where would Buzz be without Woody? Some things are just meant to be together.
ART DIRECTION | CONCEPT DEVELOPMENT | BRANDING | DESIGN | ILLUSTRATION
Big Screen Snax Rebrand and Retail Packaging
After a loooooong time on shelf, Big Screen Snax was showing it’s age with very dated packaging and legacy branding that doesn’t align with the updated look and feel of the Cineplex brand. A little market research and a lot of mock-ups later, a new, on-brand packaging line is popping it’s way on to grocery store shelves nationwide.
CREATIVE DIRECTION & DESIGN Jarred Katz
EXEC. DIRECTOR, CREATIVE Mike Lucas
Shake-It! Popcorn Seasoning Rebrand
Shake It! Popcorn Seasoning packs are a quick and tasty way to shake up Canada’s favourite movie snack. The introduction of the first new seasoning flavour in years — Hot n’ Spicy — was the perfect time to re-introduce the popular popcorn add-on with an on-brand redesign. Simple, quirky illustrations, a fresh, new word mark, and an updated sachet design continues to generate higher at-concession sales, and has popcorn lovers all shook up.
SENIOR ART DIRECTION Jarred Katz
DESIGN Jarred Katz, Travis Champagne
ILLUSTRATION Travis Champagne
EXEC. DIRECTOR, CREATIVE Mike Lucas